Bruce Scheiner attended the University of Miami for both his undergraduate degree and law school. Upon graduation from the University of Miami's Law School in 1970, Bruce began his career as an Assistant Attorney General for the State of Florida. Soon after, he and his wife Cheryl moved to Southwest Florida. Bruce and Cheryl opened a small office in downtown Fort Myers (now known as the River District). Bruce saw a need for strong representation for people who were injured in various types of vehicle accidents, including automobile, motorcycle, truck, uninsured motorists and injuries to pedestrians.  Any case that involved the negligence or intentional hurtful acts of people or businesses against an individual, Bruce was willing and able to represent the victim against large corporations and insurance companies.