“It’s not the will to win that matters – everyone has that. It’s the will to prepare to win that matters.” Bear Bryant. It is one of my favorite quotes. I don't draw attention to myself or my client - media attention makes the lawyer money, doesn't help the client, and doesn't advance the case. I conduct myself properly with the prosecutor and the court but if we can't work out something before trial and the ball goes up -  we aren't picking a jury to get second have been mentored by some top trial lawyers over the past 37 years and i still learn something every of the best told me "There are no small cases because there are no small clients" I try to live by that,( try to get that from a big firm). And stop watching television; "agressive" doesn't mean making noise and being rude to the other lawyers and court- sixth graders are also good at that - that is just self is doing everything it takes within the bounds of law and ethics to protect your client and prepare for the maximum result. of course it is much harder to do because it takes discipline and focus each you can't deal in volume.